The Only Budget Adjustment That Actually Works During BFCM

Transcript

One adjustment that is okay during BFCM is on budgets. Let's say that your budgets just end up getting spent and at target and you're like whoa and so you're maxing out your budgets. That's the only thing I would say is you definitely if you're spending more than 50% of your budget on any given campaign, go raise those budgets some more. Obviously, we're trying to get as much spend out as possible against our targets here. And so, you know, lifting budgets, don't lower budgets.

There's no point in lowering the budget.